Mumbai: Arjun Bijlani, Shivangi Joshi, Surbhi Chandana, Gurmeet Choudhary & Debina Bonnerjee, Amol Parashar, Smriti Khanna, Aashka Goradia Goble, and Kunal Vijayakar, are all coming collectively to sue the dreadful 12 months 2020. Shocked? Don’t be as they’re all collaborating for #LiveItUp 2021, an eight-part web-series conceptualized and produced by the Godrej Group. 2020 might be personified by actress-comedienne Jamie Lever. This digital sequence might be launched completely through the fifth version of Godrej L’Affaire, India’s coolest life-style affair with a number of music, masti and fabulous reductions on life-style manufacturers.
Launched on the Godrej L’Affaire Instagram and Fb web page (@godrejlaffaire) on February 14, the progressive mini web-series takes an extended, arduous take a look at the 12 months 2020 in a enjoyable conversational method. Godrej L’Affaire fifth season is all about making India bounce again, with stay streaming classes, unique internet content material launch, flash contests and finest offers & presents which are greater than beneficiant.
The net-series has been conceived as a unusual courtroom theatrical wherein viewers will see the 12 months 2020, performed by Jamie Lever, placed on trial for the disruptions it brought about in our lives this 12 months from journey and meals to parenting, grooming and varied different nuances of Way of life.
Amol Parashar as an example will sue 2020 for canning all our journey plans. Kunal Vijayakar will search revenge on behalf of us foodies who needed to prepare dinner for ourselves. Aashka Goradia Goble might be representing our love for health and psychological well being. Duo Gurmeet Choudhary & Debina Bonnerjee might be giving their piece of thoughts to 2020 for not being posture-friendly and Arjun Bijlani goes to make sure we get again that ‘security waali feeling’. There might be Shivangi Joshi who will battle for the precise to our magnificence routines, Smriti Khanna would be the voice of lockdown dad and mom. The fashionista Surbhi Chandna will sue 2020 for making us costume in PJs all day and night time.
A ‘decide’, performed by radio host Sharma G aka Gaurav Sharma, will hear the arguments earlier than delivering the decision on the finish of every episode.
Sujit Patil, VP & Head of Company Model & Communications, Godrej Group, mentioned, “On the Godrej Group, we’re consistently striving to domesticate a deeper engagement with our customers and our viewers. The pandemic might have made this more durable than ever, however alternatively the digital world has opened up so many progressive avenues to construct these connections that may be simply as impactful. The launch of this enjoyable web-series with seamless model integration is an instance of this. We consider the idea and storytelling will create a riveting narrative for viewers and an much more immersive Godrej L’Affaire expertise in a 12 months once they can’t attend it personally.”
The sequence will spotlight the trials and tribulations of 2020 by way of its quirky narrative. It is not going to solely go away viewers laughing however may even join with them as each character calls for payback from 2020.
‘2020 payback karo’ would be the rallying cry of the plaintiffs who every have their very own causes to sue the 12 months. However who wins? That’s the thriller of it.
Watch the webisodes on Godrej L’Affaire Fb web page and Instagram deal with @godrejlaffaire. One also can go to Godrej L’Affaire by clicking on clicking on https://bit.ly/3r8llIB.
(It is a featured content material)